2010 did not see the level of people retiring in Pinehurst as we have seen in the past.
As many of us have been doing the last few weeks, I have been looking back at 2010 to see what worked and more importantly what didn’t work and why? At first I thought I should considered what worked and focus on that.
Then I had a conversation this morning with another local real estate agent (thank Linda) about the past year and what we can expect for 2011. As the conversation developed I realized that it was Oct. 2008 to late 2009 that was the cause for 2010 to be a difficult year for my real estate business.
How can 2008 and 2009 hurt the current year? Because in Pinehurst a huge portion of our real estate is owned and purchased by those who want to live in a warmer 4 season climate that has a great outdoor active lifestyle when they retire. In October of 2008 the stock market had a huge decline and the recession went into full swing. From that time until late in 2009 we saw very few people, if any, who inquired about retiring to the Pinehurst area.
Now I handle listings and local buyers but the extent of my internet marketing has and is aimed at attracting the retiree buyer. It was something I learned how to do while working for my prior employer and was a good fit for me. Since no one was inquiring during the hard times of the recession I saw this segment of my business drop. In 2009 when we were really feeling the effects of the economy around the nation I was still working with prospects and clients from the prior year so 2009 was a pretty good year for me.
Sometimes we have to look back more than just the past year to see why we had the results we did this year of 2010. Retirees have been inquiring much more in the last 12 months to consider Pinehurst for their retirement which indicates 2011 is going to be a much better year and I’m excited to get working some more.